MY SERVICES

Real expertise. Real results.

STRATEGIC PLANNING

Navigating uncertainty in the marketplace and enormous amounts of data has made strategic planning the art of guesswork in many organizations. I built annual and long-range business plans before, during, and after the COVID-19 pandemic that not only were accurate - but persisted and set up our business for long-term success. I can help your business analyze, ideate, refine, and decide on sustainable strategy with a structured and repeatable process.

CUSTOMER DEVELOPMENT

The key to successful customer development is aligning on joint goals that both organizations want to pursue with enthusiasm. At The Coca-Cola Company, I designed and implemented a growth framework that became the foundation for collaborative business planning used around the globe. And importantly - enabled Sales teams to sell against customer objectives vs. scrambling for internal buy-in and retrofitting brand plans.

DIGITAL COMMERCE

More is the same about digital commerce and analog commerce than many will admit or realize. Strong integration with the "legacy" business and/or an understanding of fundamentals of merchandising will go a long way to advancing your online business. I led a $5B digital business from 2019-2023, starting at $800M - and the keys were clear strategy, brilliant content, ruthless prioritization, and media analytics. Let me help you advance your digital business.

SALES STRATEGY

Are your teams struggling on prioritization and effective negotiations? Or are you looking to break through the noise and engage buyers directly? I have led customer segmentation, sales strategy, and revenue growth management workstreams in some of the toughest environments. The unlock has always been data and objectivity - earn the right to pitch. I can help your teams build a plan of action that leads to real results.