top of page


Strategy Consultation & Advisory

There are a myriad of consulting companies out there - big and small - that can help you think through business strategy.  But how many will work hand-in-hand with you and your team with deep real-world expertise, and a focus on real outcomes?  My goal is to bring my diversified experience as a CPG executive, general manager, digital expert, and analytics leader to your biggest problems - and help create some of your biggest wins.  

Sometimes the number of problems, the pace of the business, and the overwhelming amount of data & opinions can inhibit prioritization and effectiveness.  I help you "get above the tree line" and see opportunities and strategies with clarity.  


I have been fortunate to have an exciting and momentous career filled with amazing people over the last 15+ years.  I was the business unit lead and general manager for The Coca-Cola Company's eCommerce business in its flagship North America market from 2019-2023, overseeing all marketing and commercial functions - while also serving as the global practice lead for Retail Media across KO's international markets.  I led The Coca-Cola Company's insights & analytics teams prior to that, culminating in industry-best rankings in insights value delivered to customers.  I spent a number of years at both NielsenIQ and Acosta Group as an analytics and strategy consultant to a wide range of clients across industry verticals.  From all of these experiences, I am pleased to offer my services to you and your organization in the following areas:

Joe 2023 Headshot.jpg


What are your goals?

Over my career, I found many consultants and advisors to be more focused on the work and less on the output or impact.  Many times this occurs because of their lack of understanding of the business, too little time learning the objectives of the people, and truly knowing the desired outcome(s) to be achieved.  With Tree Line Strategy Group, together we will achieve real results.  

Thanks for visiting and I look forward to working with you.

Joe Davis

Managing Director

bottom of page